Irrelevant of the profession one chooses for their life, know your worth. Irrelevant of the people one decides to be in their life, know your worth. And most importantly, irrelevant of the parameters one determines to place on their life, know your worth. In a time where anything and anyone can be easily replaceable, it is easy to mistake quantity for quality. We have reached the zenith of consumerism. That being said, there are those who have an unwavering predisposition to remain true to self, only engaging in unions that are to the betterment of self and spirit. This week, I introduce a man genuine of heart who has always kept one notion at the fore: “know your worth”.

The rise of Social Media has been nothing short of phenomenal. From its desktop infancy to its mobile ‘adult-essence’, there has been a marked maturity in the way individuals connect. With a compatible device and a few touches on a screen, one can reconnect with an old high school acquaintance, ‘match’ someone based on a profile, or in a Creative’s case, use it to showcase the flair that lies within. Careers have been built, prospered and maintained via effective use of the various mediums. But, let’s play devil’s advocate. If SM ceased to exist, would your social skills survive the cull? This week, I introduce a man whose social skills would not only ensure his survival, they would also ensure that he thrives as an apex in a world that recognises real relationships have always been the true source of power.

Humans excel in different ways; that’s a given. Perhaps under the guidance of elders or innate dispositions, some opt for the professional world. Doctors. Lawyers. Teachers. In the ever expanding world in which we inhabit, there can never be enough. But, for every Scrub, Suit and Tie, a Creative is needed to restore balance. As the late Nina Simone prophetically stated: “an artist’s duty, as far as I’m concerned, is to reflect the times”. And I agree. A Creative’s content should not only document the world through their vision, but ultimately stand as an accurate reflection of self. This week, I introduce a young man who is the embodiment of the creative spectrum in which those choice humans choose to excel.

Over the last few weeks, I’ve been turnin’ my notifications off for the majority of the day due to how often my phone kept vibratin’/bellowin’/illuminatin’. As you can imagine, I’m always on my phone so when I’m tryna zone out to a podcast, a nostalgic episode of somethin’ from my teen days or jus lockin’ off to some music, it was all becomin’ a tad frustratin’. This was all to the annoyance of my close ones. But I wasn’t purposefully airin’ anyone – a man just needed time to breathe. Anyhow, come Wednesday last week, I hopped on Insta and saw an inbox from the plug. It finally happened. I buss my campaign cherry.

True repentance is an admission of wrong-doing and guilt. It is a confession that you have committed an act so abhorrent, you deem it necessary to plead forgiveness. But – what if the act is only a part representation of self? Must one be apologetic for their duality? To some, the answer is simple: Yes. To others, admission is an admonishment of one’s identity. In doing so, you deny traits that embody your individuality. You betray your essence. This week, I introduce a brand that not only embodies the empowerment of self, but also champions the duality that resides within.

You know what? It’s been a minute since I linked up wid da YIC still. Them man are movin’ Hollywood these days whilst I’m on the cusp of shiftin’ out the straight to ‘DVD’ sec. Can’t see them man there! Gonna have to start schedulin’ appointments through ‘payroll’ P.A. soon. But, I jest as I already digress from the topic at hand. Despite the distinction, we’re both players in the game. And you know what? That’s my son there ya know! I’m proud of his work-rate, his commitment to the craft, and the hustler’s ambition. The boy’s already made more that fiddy cents in this! For me, life’s been movin’ at a steadier pace since the initial onslaught that followed our first link. Conscious decisions had to be made to work smarter and indulge in work befittin’ of the ‘cool’ culture being cultivated at ‘I Be The Cool’. So seein’ as I love kicks and the fact that Adidas and Liverpool have already been good to the kid, when the plug hit the line with an event, man had to Khabib da ting: “Send location”.

And we turned up.

Seein’ as my last post was on a #ThrowbackThursday vibe, it’s only right I followed suit with this one. It makes sense to follow the structure. At least that’s what I’m tellin’ myself anyhow. But, here’s the truth of the matter. As the pop up took place on Carnival weekend, I had a lot of content to organise ‘n’ prep for the comin’ week. That, ‘n’ the fact I flew out to Greece for a week with my little hitta (haydenjarrett_) a couple days after the event took place. So, I had to put this one on the back burner till I touched back down on home turf. But don’t worry bout nothin’. We here now. We got the content. Let’s jump in ‘n’ tell you what went down at the gramm x basementapproved drop.